Roadmap

What we've shipped, what we're building, and where we're headed. No timelines or dates — just honest priorities.

What's Live Now

Shipped

Campaign-level data with daily and hourly grains. Connect via OAuth, get 25 months of history automatically.

Spend, Revenue, ROAS, Impressions, Clicks, Conversions, CTR, CPC, CPM, CPA, and Conversion Rate.

Rule-based and manual campaign groupings. Saved filter segments with dimension and metric thresholds.

Threshold-based rules on any metric. Evaluated after each data sync with in-app notifications.

Multi-brand management, granular platform permissions, credential sharing across clients.

Four roles (Owner, Admin, Editor, Viewer), email invitations, department hierarchy, ownership transfer.

Drag-and-drop dimensions and metrics with custom groupings as virtual dimensions. Export to CSV.

Full historical data loaded automatically on first connection. Daily syncs keep everything current.

Automated email reports on daily, weekly, or monthly cadence with configurable metrics and recipients.

Track advertising spend against budget plans with shaped projections, confidence bands, and plan versioning.

In Progress

Conversion action breakdowns, ad group level data, hourly grains, geographic and audience segments.

Facebook and Instagram advertising data in the same dashboard as Google Ads. Cross-platform ROAS.

Reconcile actual Shopify revenue against ad spend for true ROAS instead of platform-reported conversions.

Planned

REST API with key-based authentication to pull data into your own tools.

Compare time periods side-by-side to spot trends and performance changes.

Persistent dashboard layouts that save your preferred view and can be shared with team members.

Support for multiple currencies across different ad accounts and regions.

We build based on what beta users actually need. If there's something missing, we want to hear about it.